Internet Marketing is the marketing of products or services over the Internet.
Internet marketing is also known as digital marketing, web marketing, online marketing, or e-marketing.
Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.
Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies.
Internet marketing is using the Internet to do one or more of the following:
-Communicate a company’s message about itself, its products, or its services online.
-Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.
-Sell goods, services, or advertising space over the Internet.
The importance of Internet marketing strategies has increased with the growth and importance of the Internet. Most established companies are vying online space today and seek to adopt web marketing strategies to increase traffic to their company's homepage. Internet marketing helps add potential customers and the number of quality leads to your website as well. In fact, most organizations adopt Internet marketing and advertising strategies to generate better business.
